From funeral cooperatives to green burials, there’s a kinder, gentler, less expensive way to die
Char Barrett walked into a quaint cafe in Seattle with business in mind.
Over
the smell of coffee and freshly baked tarts, she was going to advise a
client on how best to host a special event at her home, helping
coordinate everything from the logistics of the ceremony, to how to
dress the guest of honor. People might cry, they might laugh, and all
attention would be on the person of the hour—only that person would
never see, hear, or enjoy the festivities, because they would be dead.
“People
looked at me like I had two heads when I said, ‘Keep the body at home
after the person dies,’” says Barrett, a Seattle-based funeral director
and certified “death midwife.” “For families who want it, they should
have the right to do it.”
Barrett has been practicing
home funerals in the area since 2006 through her business, A Sacred
Moment. In a home funeral service, the body is either brought back to
the family from the place of death or stays at home if the person died
there. The family then washes the body, in part to prepare it for
viewing and in part as a ritual.
“It’s really the way we used to do it,” says Barrett.
To
Barrett and many other professionals who are offering alternatives to
the more status-oriented, profit-driven funeral industry, it’s time to
rethink how we handle death. From consumer cooperatives that combat
price gouging, to putting the power of choice back in the hands of the
family, the city of Seattle has become a hub for alternative death care
in the last two years, according to Barrett. The subculture of
“deathxperts” want not only to empower their clients, but also
potentially phase out their jobs altogether—a sort of death of the
funeral director as we know it.
A History of Death
For
the majority of human history, families handled arrangements for the
deceased, from the time immediately after death, to burial or cremation.
Until the advent of modern hospitals and health care at the turn of the
last century, it was the norm for the old and sick to die at home
surrounded by loved ones.
During the Civil War,
embalming as a form of preservation found a foothold when Union soldier
casualties needed to be transported from the sweltering South to
mourning families in the North. Today, its pragmatic purpose is to
temporarily stop decomposition for viewing and final goodbyes. However,
the overwhelming majority of contemporary consumers don’t realize that,
in most cases, it’s not legally required to bury a body, although
special circumstances vary from state to state.
So why has probably every American funeral you’ve been to had an embalmed body in attendance?
As
20th century consumerism took hold and people were more likely to die
in a hospital than at home, death receded from public consciousness. If a
loved one were to die today, you would probably call and pay a funeral
home to pick her up from wherever she took her last breath. They would
wash her, embalm her, and dress her to your family’s liking. You would
briefly visit her one last time at a mortuary or a chapel before she was
either buried or burned. In all likelihood, her last bodily contact
before disposition would be with a complete stranger.
In
1963, investigative journalist Jessica Mitford published “The American
Way of Death,” an exposé of the country’s funeral-industrial complex,
showing how it exploited the emotions of the living so it could up-sell
unnecessary services and products, such as premium caskets and premier
vaults. Federal Trade Commission regulations and consumer protections
now prevent families from being swindled.
Today, the
funeral industry has become managed in part by aggregate companies.
Mortuary giant Service Corporation International owns a large network of
individually operated funeral homes and cemeteries, some of which exist
on the same property as combination locations. If you imagine a
standard funeral parlor and graveyard, you’re probably picturing an
SCI-owned operation. Of the approximately 19,400 funeral homes in
America, the publicly traded company owns about 2,300 homes, according
to the National Funeral Director’s Association. Families and individuals
privately own most of the rest.
“The reality is that if
you can’t adapt to compete with SCI, you probably shouldn’t be in the
market,” says Jeff Jorgenson, owner of Elemental Cremation and Burial,
which prides itself in being Seattle’s “only green funeral home.” “But
SCI is one of the best competitors you could ever hope for because
they’re slow to change and they’re exceptionally resistant to anything
progressive.”
Jorgenson started his business in 2012
with a special focus on carbon-neutral cremations and “green” embalming
using eco-friendly preservatives. In every aspect of his operation, he
works to be as environmentally minded as possible, an objective he sees
lacking in most business models.
As SCI spent the 1960s
through 1990s acquiring independent funeral homes to maximize profits,
another organization was doing the exact opposite by forming a
collective to prioritize consumer rights.
People’s
Memorial Association is one of the nation’s only nonprofit organizations
that pushes consumer freedom for end-of-life arrangements. Located in
Seattle, the consumer membership-based group coordinates with 19
different death care providers across the state to offer fixed-price
burial, cremation, and memorial services, as well as education and
advocacy to encourage death care alternatives. Almost all of the funeral
homes are privately owned and have a uniform price structure for PMA
members, who contribute a one-time fee of $35. Barrett’s A Sacred Moment
is one of PMA’s partners.
“We negotiate contracts with
the funeral homes so members walk in knowing exactly what they’re going
to pay, and it’s usually a pretty significant discount from the usual
prices,” says Nora Menkin, the managing funeral director of the Co-op
Funeral Home. PMA founded it in 2007 when SCI decided to cancel
arrangements with several of PMA’s partners. Now, PMA-contract homes
offer full-service funerals for 65 percent less than the average local
price, according to a 2014 price survey conducted by the PMA Education
Fund.
“There’s no sales pressure, there’s no up-selling,
and we make sure people get what they need,” says Menkin. “It’s about
the consumer telling us what they want.”
Jorgenson’s
Elemental Cremation and Burial works outside the umbrella of PMA’s
service providers, but he still finds allies in Menkin and the Co-op
Funeral Home.
“We’re in it to change an industry,” he
says. “Just one of our voices out there is useless. There’s a kinder,
gentler, less expensive way, and that’s what we’re all doing. It’s
helping families in a new, more collaborative way.”
In Jorgenson’s opinion, you don’t even really need a funeral director.
“A
funeral director is a wedding planner on a compressed time scale,” he
says. “With the exception of the legality of filing a death certificate,
a funeral director does the exact same things a wedding planner does:
They make sure that the venue is available, that the flowers are
ordered, the chaplain is there for the service, and that the guest of
honor, be it the bride or the dead person, is there on time.”
In
Washington state, some of the only legal requirements are preservation
of the body 24 hours after death by way of embalming or refrigeration,
obtaining a signed death certificate, and securing a permit for
disposition of the deceased.
If the body will be kept at
home for longer than 24 hours, preservation can be achieved by putting
the body on dry ice for the duration of the viewing. Once the family has
had enough time with the person, he or she will be removed for final
disposition, which includes burial, cremation, or scientific donation.
“A
funeral director that is truly in earnest with the services they’re
providing these families would have the courage to say that,” says
Barrett. “A family can do this themselves. They don’t need a licensed
funeral director, especially in the 41 states where legally a family is
able to sign their own death certificate.”
Even families who still want the guidance of a professional shouldn’t feel powerless.
“Too
many people go to funeral homes and just want to be told what to do,
because they haven’t been through it or they don’t want to think about
it. That gives the funeral homes way more power than they really
deserve,” says Menkin.
Ideally, a funeral home should
educate consumers and encourage them to make informed decisions, she
says, ultimately just acting as an agent to carry out their wishes.
The Process
For
almost every modern funeral home preparation procedure, there is a more
sustainable alternative. Dry ice can offset the need for embalming for
brief viewing or shipping purposes. In instances where some form of
embalming is necessary, such as a violently traumatic death, a mix of
essential oils can replace the toxic mix of tinted formaldehyde. Even in
the case of burial, biodegradable shrouds can eliminate the need for
wood and metal caskets built, in theory, to last forever.
The
distinctions apply to cemeteries too, which are divided into several
camps as outlined by the Green Burial Council, the industry authority on
sustainability. It assigns funeral homes, cemeteries, and suppliers a
rating based on strict environmental impact standards, which scrutinize
everything from embalming practices to casket material.
There
are traditional cemeteries with standard graves, monuments, mausoleums,
and often water-intensive grass landscaping. The next step up are
hybrid cemeteries, which still may have regular plots, but also offer
burial options that don’t require concrete vaults, embalming, or
standard caskets. Natural burial grounds, the middle rank, prohibit the
use of vaults, traditional embalming techniques, and burial containers
that aren’t made from natural or plant-derived materials; landscaping
must incorporate native plants to harmonize with the local ecosystem,
conserve energy, and minimize waste. Premier green burial occurs on
conservation burial grounds, which in addition to meeting all of the
above requirements, requires partnership with an established
conservation organization and be dedicated to long-term environmental
stewardship.
Natural and conservation burial grounds
must limit the use and visibility of memorials and headstones so as to
preserve the native visual landscape as much as possible. Some
properties have switched to GPS-based plot markers—visitors wouldn’t
know they’re in the middle of a cemetery unless they were looking for
it.
As consumers become more comfortable with taking
charge of their dead, there will be more room to introduce new methods
of body disposition, such as alkaline hydrolodis, a type of liquid
cremation, and body composting. Earlier this year, supporters
successfully funded a Kickstarter campaign to start research on the
Urban Death Project, which aims to turn decomposing bodies into
nutrient-rich soil. According to Jorgenson, sustainable burial practices
are still part of a boutique market, though that doesn’t change his
bottom line.
“Death is difficult. People don’t really
want to experiment with mom,” he says. “But I count myself fortunate to
be out there as one of the people that offers these alternatives, should
someone want them.”
“The co-op movement is bigger in
other countries,” says Menkin, who attended the 2014 International
Summit of Funeral Cooperatives in Quebec. “Canada has a large network of
funeral cooperatives, but it’s a bit more like a traditional funeral
industry, just with a different business model. They’re not about
alternative forms of disposition or changing the norm. We’re kind of
writing the book on this one.”
Eventually, those conversations may become commonplace.
“Now
when I mention home funerals to people, they don’t think anything of
it,” says Barrett. To her, the time has come for people to think outside
the box—literally.
Article VIA Yes Magazine
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