Wednesday, November 4, 2015

2015 NFDA Innovation Award


The NFDA International Convention & Expo is the place where all facets of the funeral service profession can come together to learn and share thoughts and ideas on the latest trends, technology and products. At this year's Convention, ASD’s MobileFH™ won the 2015 NFDA Innovation Award. This prestigious award is given annually to a funeral service vendor whose product or service was introduced during the previous year and represents creativity, innovation and excellence. 

MobileFH™ was developed by ASD’s technology team after hearing directors describe a common problem they experienced when using their cell phones for funeral home business. Caller ID, as helpful as it is, can also cause a lot of headaches. From the risk of a missed call to the frustration of being contacted while off duty, these problems can make it difficult for funeral professionals to separate their personal and professional lives. MobileFH™ provides a new solution to this problem by allowing funeral professionals to call any number from their cell phone and display their funeral home’s number as the outgoing Caller ID.

Not only are Directors less likely to receive business calls while off duty and in a distracting environment, the app also keeps phone numbers private, and ensures that families will always recognize when someone from the funeral home is contacting them. This aspect of the app alone could help secure business that would have otherwise been lost in the shuffle and stress that typically surrounds family members after the passing of a loved one.

Calls placed using MobileFH™ are also recorded providing a convenient tool to review and evaluate after-hour calls. Call recordings give Owners and Managers a way to objectively evaluate how employees handle challenging pricing and preneed calls. These recordings can become excellent training tools to help staff improve customer service skills.

Learn more about this helpful app and what it could do for your business!

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